Tongue in Cheek Beginnings (cont…)

So, Rav, tell us a bit about yourself?

I live and work in West Yorkshire and have spent most of my life here with an amazing family around me.  I did spend some time in Dubai for a short while and then came back to the UK. Right now I’m working within a senior management law team which I really enjoy.

Why did you start Tongue in Cheek? When was your light-bulb moment?

As mentioned in Manjit’s earlier blog, that is exactly how it happened. It truly was a light-bulb moment.  

What’s been the hardest part about starting a business?

Everything!  It’s funny because you think it’s going to be a piece of cake but there is so much to consider from the word go.  You are learning on the job.

What’s been the most exciting part about starting the business?

Seeing someone react with excitement when they first see the Tongue in Cheek box, knowing that they get the whole concept behind the brand.  It’s really exciting knowing our USP has worked.

What do you hope TIC brings to people?

Meaningful messages that are full of fun and humour for all those milestones in one’s life. 

What is your TIC favourite slogan?

Am I allowed to say … ALL of them!     

What TIC slogan do you wish existed?

I think I would get in trouble for saying that out loud.

What are your hopes for TIC?

I want the Tongue in Cheek boxes to be the latest fashion in the world of chocolate.